The below list only describes some of the benefits of gold in skincare as described in  Stylecrazy (http://www.stylecraze.com/articles/benefits-of-gold-for-skin-care/)

  1. Reduces and prevent wrinkles
  2. Stimulates the skin cells
  3. Lightens the complexion
  4. Slows down collagen depletion
  5. Reduces sun damage
  6. Increases skin elasticity
  7. Reduces Inflammation
  8. Promotes glowing skin

Here is what a N.Y.C.-based cosmetic dermatologist Dr. Paul Jarrod Frank has to say about gold:  “Gold is used as an anti-aging ingredient, as it can help reduce inflammation, which is a cause of acne and hyper pigmentation. When applied topically, it also helps brighten the skin." (http://www.instyle.com/news/what-happens-when-you-use-gold-infused-skincare-products)

As described in Livestrong article on tremendous benefits of gold in skincare:  "Gold leaf is used in the treatment and rejuvenation of skin conditions. "

"Gold locks in moisture and keeps skin firm by maintaining collagen in the skin and inhibiting the breakdown of elastin.  A study appearing in the “The Journal of the American Medical Association” reported the effect of gold leaf on low blood-flow skin ulcers. Findings showed a significant improvement in mouth legions and skin ulcers with no adverse reactions to gold leaf observed.